WATCH: LGBTQ Families Share Their Stories for The Ad Council’s New ‘Beyond I Do’ CampaignBy Adam Polaski • April 20, 2018 • 2:11 pm
This week Freedom for All Americans is proud to applaud and support the efforts of The Ad Council’s new campaign #BeyondIDo, which aims to raise awareness about the many ways that LGBTQ people in the United States face harmful discrimination. In most states LGBTQ people are not explicitly protected from discrimination based on sexual orientation or gender identity and expression.
BeyondIDo.org launched on Tuesday, a partnership between the Ad Council and the Gill Foundation. According to the Ad Council:
The public service campaign … promotes acceptance, empathy and understanding for the millions of LGBT Americans who can be kicked out of their homes, fired from their jobs or denied services because of their sexual orientation or gender identity. Created by ad agency CP+B with research and strategy from Redscout, the “Beyond I Do” campaign will confront the common misconception that LGBT Americans received full equality along with the right to marry.
Lisa Sherman, Ad Council President and CEO, said:
“Everyone should have the ability to live in safety, support their families, and go about their daily lives without the fear of being turned away because they’re gay or transgender. By sharing powerful and poignant stories, this campaign highlights the values we hold so dear as Americans and provides a real opportunity to grow awareness and empathy.”
The campaign features a series of videos, as well as an interactive website featuring stories of many LGBTQ people, including families that have worked closely with Freedom for All Americans. Check out two of the videos below:
A radio spot featuring the voice of actor Nick Offerman from Parks and Recreation is also a central part of the campaign.