Why Businesses Support Nondiscrimination Protections for LGBTQ Americans

Business leaders know that protecting every American from discrimination is good for the economy. Lesbian, gay, bisexual and transgender adults have a combined buying power of $884 billon dollars, and business leaders know that today’s generation of consumers prefer to shop at businesses that support gay and transgender people. Business leaders across the nation are leading the charge to secure nondiscrimination protections for gay and transgender people. In fact, according to recent polls, two-thirds of small business owners (66 percent) believe that businesses should not be able to deny gay and transgender people goods and services based on their religious beliefs.

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Fairness for All Hardworking Americans

  • Gay and transgender people are our neighbors, co-workers, friends, and family. Hardworking Americans deserve to be treated fairly and equally under the law. Sadly, too many hardworking Americans are facing discrimination in areas like employment, housing and public accommodations, just because they are gay or transgender.
  • The America that many conservatives hold dear is a land of opportunity and freedom, where people who work hard and meet their responsibilities have the chance to get ahead. Everyone deserves the freedom to achieve the American Dream, including gay and transgender citizens.

Respecting Our Coworkers and Getting the Job Done

  • Like many Americans, conservatives know that even though we may have different beliefs, what’s most important is focusing on what we have in common – taking pride in our work, respecting our coworkers and serving customers, and getting the job done.
  • Conservatives understand that employees should be judged on their qualifications, experience, and the job they do – nothing more, nothing less.

Non-Discrimination Protections Are Good for Business

  • Business leaders across the nation, including conservative leaders, agree: Discrimination is bad for business. Today’s top job creators seek states and communities that are welcoming to everyone, including their families, employees and customers.
  • When every American is given the opportunity to work hard and earn a living, our economy, communities and nation succeed.

Research Backs This Up

  • A new study published in the scholarly journal Management Science has found evidence that statewide non-discrimination laws bring in new talent and make states more competitive and innovative.
  • The study focused on state-based Employment Non-Discrimination Acts, or ENDAs. Researchers looked at patent applications from thousands of mostly U.S.-based corporations and found that firms headquartered in states that barred employment discrimination produced significantly more patents—a prime marker of how innovative a firm is.

Updated March 2016

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