New Study Highlights Strong Support for Non-Discrimination & LGBT-Supportive Companies

By Adam Polaski • October 12, 2016 • 1:25 pm

A new poll released this week – the 2016 Out & Equal Workplace Survey (conducted by The Harris Poll) – demonstrated that a supermajority of Americans, 67 percent, favor nondiscrimination protections for lesbian, gay, bisexual and transgender people.


More than two-thirds of Americans surveyed believe that federal nondiscrimination laws should be updated to include protections for LGBT people in housing, employment and public accommodations, such as stores and restaurants.

Freedom for All Americans Executive Director Matt McTighe said today:

“We’ve known for sometime that the majority of Americans support treating everyone equally under the law, including those in the LGBT community.This study is further proof that lawmakers and business leaders should be fighting to ensure LGBT Americans are treated fairly.”

The study also found compelling numbers about Americans’ interactions with businesses who support LGBT equality. Some insights:

  • Americans are more likely to support businesses that stand firmly against LGBT discrimination, specifically North Carolina’s anti-LGBT law HB 2, which made North Carolina the first state in the country to ban transgender people from using public restrooms and facilities. 72 percent of respondents said they are more likely to purchase goods and services from corporations that opposed HB 2.
  • 71 percent of respondents said they were more likely to work for these same corporations.
  • The vast majority of people, 88 percent, said that employees should be judged on how well they do their job, not their gender identity. And significant majorities believe transgender people should be treated with respect.

McTighe continued:

“Discrimination is a sad reality for far too many LGBT individuals and their families. An overwhelming majority of Americans believe that no one should ever be denied housing, employment or services at a restaurant, store or public place simply because of their sexual orientation or gender identity,” McTighe said. “Rather than doubling down on discriminatory bills that most Americans just don’t support, state lawmakers should focus on strengthening their economies by advancing legislation that ensures everyone – regardless of their sexual orientation or gender identity – is protected from discrimination.”

Learn more about the growing backlash against North Carolina’s HB2 by clicking here. 


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