New Ad From Movement Advancement Project Highlights “Open to All” Business Campaign

By Shane Stahl • March 13, 2018 • 1:37 pm

Our partners at the Movement Advancement Project (MAP) today released a new ad featuring small business owners as part of their “Open to All” campaign, the effort to promote businesses being inclusive of LGBTQ people.

“Open to All” features Christian small business owners—Howard and Pat in Arizona—speaking about how nobody should be turned away from a business simply because of who they are.

The video is part of the “Open to All” effort, a public education campaign surrounding the harm of religious refusal policies that pave the way for anti-LGBTQ discrimination. Freedom for All Americans Education Fund is a proud member of the Open to All coalition.

The reality is that some businesses will only do the right thing if the law requires it. But, no one should be denied service simply because of who they are – LGBTQ people, people of color, women, religious minorities and people with disabilities, and the like.

In 2017, Freedom For All Americans launched the Small Businesses Against LGBTQ Discrimination coalition days before the U.S. Supreme Court heard oral argument in the Masterpiece Cakeshop case, which concerns a same sex couple who were refused service at a Colorado bakery because the owner claimed a religious exemption. At launch, 500 small businesses had signed onto the pledge.

Business support for LGBTQ inclusion runs high across the country; according to a November 2017 report from the Small Business Majority, 65% of small business owners believe that proprietors should not be able to cite their religious beliefs as a reason to deny goods or services to LGBTQ people. In addition, 68% of small business owners favor a federal law that would protect LGBTQ people from discrimination in housing, employment, and public accommodations.

To view the members of the Small Businesses Against LGBT Discrimination coalition, click here. To follow the latest in nondiscrimination litigation, visit our Litigation Tracker.

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