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Freedom For All Americans
Freedom For All Americans
About
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Policy & Issue Briefs
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Featured Resources
Public Education Messaging and Framing Considerations
Basic Tips and Strategies for Moving Public Opinion Forward
Digital 101: The Theory of Change
Applying Organizing Principles to Online Advocacy
Trans 101: Information for Trans Public Education Campaigns
Part of the "Campaign-in-a-Box" & the Transgender Freedom Project
Overview of Earned Media Tactics
Media Outreach, Releases, Statements, Advisories and More
Planning Testimony for a Hearing
An Inside FAQ on Preparing for a Hearing
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Campaign-in-a-Box: The Complete Toolkit for LGBTQ Nondiscrimination
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Public Education
Public Education Messaging and Framing Considerations
LGBT public education campaigns help build awareness and support for nondiscrimination protections. Here are some tips and strategies from the Movement Advancement Project on positioning LGBT people but particularly transgender people in campaign materials and collateral.
Spokesperson Recruitment Guide
From publishing an op-ed to delivering testimony at a committee hearing, spokespeople can be powerful voices in building public support or winning over specific legislators. Spokespeople should be encouraged to use messages that suit their background or expertise.
Story Collection for Campaigns
An important component of any LGBT nondiscrimination campaign is demonstrating again and again why these protections are important – and that they already have broad support from a wide array of community members. Here's how to do it:
Spokesperson Coaching and Media Interview Guide
Spokespeople help campaigns validate their support among community members, experts, and elected officials. When they are properly prepared, they can be some of the most effective people to reach new audiences and win public support.
Interviewing Subjects for LGBT Nondiscrimination Stories
After identifying subjects for online profiles – including LGBT people who have faced discrimination, business leaders, and other allies – the next step is completing a brief interview and then compiling everything into a written profile.
Trans 101: Information for Trans Public Education Campaigns
The success of campaigns for nondiscrimination protections hinges on the effectiveness of efforts to build familiarity with, and understanding of, transgender people. Misrepresentations of transgender people have been used to stop nondiscrimination protections and even repeal existing laws that protect LGBT people.
Planning Testimony for a Hearing
When we present the lives and stories of everyday LGBT people, our allies, and other key voices, it is possible to shape their views — and ultimately their vote — in hearings.
Opposition Research & Tracking
The more you know about your opposition, the more effective and efficient your campaign can be. In this post-Obergefell landscape, opponents of equality have become better at hiding the anti-LGBT motives behind their legal, legislative and political efforts.
Terms to Avoid
Make sure you're using the most up-to-date terminology in a campaign for LGBT non-discrimination, rather than antiquated, problematic, or harmful language.
Key Terminology
Learn basic vocabulary, acronyms, and explanations of common terms you'll hear when discussing LGBT-inclusive nondiscrimination protections.