Campaign-in-a-Box: The Complete Toolkit for LGBTQ Nondiscrimination

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Messaging

Public Education Messaging and Framing Considerations

LGBT public education campaigns help build awareness and support for nondiscrimination protections. Here are some tips and strategies from the Movement Advancement Project on positioning LGBT people but particularly transgender people in campaign materials and collateral.

Spokesperson Recruitment Guide

From publishing an op-ed to delivering testimony at a committee hearing, spokespeople can be powerful voices in building public support or winning over specific legislators. Spokespeople should be encouraged to use messages that suit their background or expertise.

Spokesperson Coaching and Media Interview Guide

Spokespeople help campaigns validate their support among community members, experts, and elected officials. When they are properly prepared, they can be some of the most effective people to reach new audiences and win public support.

Responding to “Reasonable Accommodations” Provisions in School Gender Inspection Bills

Using the restroom is a basic human need, regardless of whether you are transgender, and everyone should be able to use the restroom without fear or discrimination. But our opposition hopes to make these discriminatory restroom restrictions more amenable under the guise of “reasonable accommodations” language in school gender inspection bills.

School “Gender Inspection” Bill Talking Points

As we continue to defeat invasive gender inspection bills, our opposition is deploying new ways to limit transgender people’s access to restrooms. From limiting access based on birth certificates, chromosomes, or by limiting the definition of “sex,” your messaging will require individualized talking points based on the content of your bill(s).

Religious Exemptions Talking Points

These talking points can be used for broad religious exemptions laws, often called RFRAs

Combatting “Bathroom Bill” Attacks in Public Accommodations Protections

Comprehensive nondiscrimination laws are about more than just restrooms. Dismissing them as a "bathroom bill" is misleading and ignores the important protections they provide in other areas of life.

Terms to Avoid

Make sure you're using the most up-to-date terminology in a campaign for LGBT non-discrimination, rather than antiquated, problematic, or harmful language.

Key Terminology

Learn basic vocabulary, acronyms, and explanations of common terms you'll hear when discussing LGBT-inclusive nondiscrimination protections.