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Freedom For All Americans
Freedom For All Americans
About
Programs
News
How We're Winning
States
Resources
Voices
Donate
All Resources
Policy & Issue Briefs
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Transgender Toolkit
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Featured Resources
Public Education Messaging and Framing Considerations
Basic Tips and Strategies for Moving Public Opinion Forward
Digital 101: The Theory of Change
Applying Organizing Principles to Online Advocacy
Trans 101: Information for Trans Public Education Campaigns
Part of the "Campaign-in-a-Box" & the Transgender Freedom Project
Overview of Earned Media Tactics
Media Outreach, Releases, Statements, Advisories and More
Planning Testimony for a Hearing
An Inside FAQ on Preparing for a Hearing
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Campaign-in-a-Box: The Complete Toolkit for LGBTQ Nondiscrimination
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Earned Media
Writing Letters to the Editor for Small Business Week
Writing a Letter to the Editor (LTE) is an important way to communicate your support for LGBTQ –inclusive nondiscrimination protections.
Public Education Messaging and Framing Considerations
LGBT public education campaigns help build awareness and support for nondiscrimination protections. Here are some tips and strategies from the Movement Advancement Project on positioning LGBT people but particularly transgender people in campaign materials and collateral.
Spokesperson Recruitment Guide
From publishing an op-ed to delivering testimony at a committee hearing, spokespeople can be powerful voices in building public support or winning over specific legislators. Spokespeople should be encouraged to use messages that suit their background or expertise.
Spokesperson Coaching and Media Interview Guide
Spokespeople help campaigns validate their support among community members, experts, and elected officials. When they are properly prepared, they can be some of the most effective people to reach new audiences and win public support.
Overview of Earned Media Tactics
Having a solid understanding of the kinds of earned media tactics that are available to your campaign is so important. Using earned media tactics appropriately could result in accurate and consistent coverage of your campaign, which can contribute to a legislative or ballot victory.
Developing an Earned Media Strategy in Legislative or Ballot Campaigns
Your communications plan should open with a short landscape analysis that highlights either the opportunity or the need for a particular campaign. It’s one to two paragraphs and tees up the need for the communications work of the campaign.
Opposition Research & Tracking
The more you know about your opposition, the more effective and efficient your campaign can be. In this post-Obergefell landscape, opponents of equality have become better at hiding the anti-LGBT motives behind their legal, legislative and political efforts.