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Campaign-in-a-Box: The Complete Toolkit for LGBTQ Nondiscrimination

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Digital Action

Social Media Toolkit: Sharing Support for LGBTQ Equal Treatment for Small Business Week

During National Small Business Week, April 29–May 5, members of Small Businesses Against LGBTQ Discrimination are taking to social media to share their support for LGBTQ–inclusive nondiscrimination protections.

Digital 101: The Theory of Change

A powerful digital program is rooted in the same organizing principles that your organization is already likely using to guide your other programs: Intentional, strategic organizing with a focus on relationship building—and results.

Email Strategy: Driving Digital Action

Your email list is the best way to mobilize your supporters to take concrete actions, such as contacting a lawmaker, signing up for an event, or making a contribution. Email gives us the opportunity to reach our supporters where they are and inform and activate them through messaging that we control.

Your Online Megaphone: Social Media Strategy

When you consider any piece of external communication from your campaign, be sure to put thought into how you’re blasting this information on your social media channels.